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15/10/2026
El consumo masivo creció un 0,5% en septiembre, pero la recuperación aún es desigual
El indicador de la Universidad de Palermo arrojó una leve suba mensual, aunque arrastra diez meses de caída interanual.
El consumo de los hogares en todo el país registró una leve mejora del 0,5% durante septiembre, logrando revertir la tendencia negativa que se había profundizado en el bimestre previo. Sin embargo, el último Índice de Consumo Privado (ICP), elaborado por la Universidad de Palermo (UP), advierte que el indicador acumula diez meses consecutivos de bajas interanuales y arrastra una contracción del 1,3% desde el inicio de las mediciones de este año.
Los especialistas universitarios destacaron que, a pesar de este leve repunte mensual, las compras cotidianas y las salidas recreativas continúan en niveles críticos. Gabriel Foglia, decano de la Facultad de Negocios de la UP, explicó que los datos muestran un escenario todavía insuficiente para consolidar un cambio de tendencia real en la economía familiar.
El informe detalla que el consumo masivo se contrajo un 3,2% interanual durante el noveno mes del año. Uno de los retrocesos más marcados se dio en la carne vacuna, que sufrió una caída del 13,2% interanual y encadenó catorce meses en baja; este desplome contrasta con el consumo de carne porcina, que experimentó una fuerte expansión del 14,3% en el mismo período.
La falta de poder adquisitivo también se reflejó en el comportamiento de las herramientas de financiamiento. Las compras realizadas con tarjetas de crédito registraron un desplome real del 10,5% interanual, mientras que la solicitud de préstamos personales cayó un 8,8% en los últimos doce meses, lo que evidencia que las familias evitan endeudarse para sostener sus gastos fijos.
En contraposición, la recaudación del Impuesto al Valor Agregado (IVA) —utilizada habitualmente por el Palacio de Hacienda como termómetro directo de la actividad comercial— mostró una suba del 1,6% en términos reales respecto a septiembre de 2025. Los analistas concluyeron que se observa una dinámica muy dispar entre sectores, donde los rubros de ocio y turismo interno lideran las pérdidas del mes con un retroceso del 6,4%.
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